The Basic Attention Token (BAT) cryptocurrency was first created by Brendan Eich, one of the co-founders of the world-famous Internet browser. It was created as a token that can improve security and fairness, and increase the efficiency of advertising processes on the Internet.
The token is based on the blockchain and Ethereum, a platform through which decentralized online services can be created. We will tell you more about this cryptocurrency and purchase below.
Basic Attention Token (BAT) is a token that supports digital advertising. It involves the publication of advertisements through online platforms. For example, social networks, websites and more. Everything happens on the basis of the blockchain. It is a technology that helps store data.
The task of the crypto coin is to reward users for viewing ads. At the same time, they are provided with ads only on those topics that interest them. At the same time, advertisers get attention from the target audience for showing targeted ads. This increases the number of sales of goods and services.
Basic Attention Token tracks the time and attention of users who watch ads. Everything happens through the ‘Brave’ browser. Members receive the content that suits their interests and requests.
Advertisers pay for advertising campaigns in Basic Attention Token or US dollars. The token is distributed as follows:
- 70% - to users;
- 30% - to advertisers.
The crypto coin was released in 2017. The main task of the Basic Attention Token is to pay for ad views in Brave. In addition, the token acts as a payment for publishing quality content.
The creators of BAT claim to improve the reputation of advertisers. This is due to the fact that they track the interaction of users with advertising, and then save the obtained data in the distribution register. Hence, advantages of the Basic Attention Token and the browser are following:
- Users come across less advertising garbage, which does not distract them and increases the likelihood of seeing the information they really need. People focus on the content they are really interested in and for which the browser is adapted;
- Publishers receive new revenue sources, which gives an opportunity to develop and increase their own income;
- Advertisers can count on specific clients by studying their interests. This way they better understand what they need and provide it.
Thus, Basic Attention Token helps to get to know users better and help them meet their own needs. This way, clients are more likely to be satisfied, because they were able to solve their problem quickly and clearly.
In general, the success of a cryptocurrency depends on:
- Success of delivering information to the user;
- The advertiser's belief about the possibility of making a profit for viewing ads;
- Ability of the website to increase the effectiveness of marketing campaigns.
We can already say about the near future of the Basic Attention Token. It will be able to:
- Provide users with advertisements of interest;
- Increase sales of the promoted product / service;
- Block fraudulent sites, automatically eliminating the possibility of downloading malware.
- Process information quickly with minimal computer workload.
Investing in the token is reliable because its creator is a fairly well-known personality in the IT-sphere.
The token generates income for both advertisers and users. The former make a profit for promoting a product or service, while the latter get tokens for viewing ads they are interested in.
The dynamics of BAT over the entire time of the token's existence is generally positive, especially the value of the coin increased against the background of Bitcoin. Accordingly, we can conclude that the value of the currency indirectly depends on the value of other cryptocurrencies.
BAT is used to exchange it for services provided by the platform. The exchange rate is set against ETH. As Ethereum prices rise or fall, the price of BAT adjusts proportionally.
You can buy this crypto coin on various services. There are a huge number of them on the Internet. However, few of them meet the requirements of users. The best service in this regard is Broex.
Broex provides comfortable conditions for the purchase and exchange of Basic Attention Token. The creators of the service have carefully worked out every detail, including the design, functionality and usability of the interface. That's why many beginners in the field of buying and selling cryptocurrencies prefer Broex.
In order to start working with the service, you need to register. This takes no more than five minutes. And then you will need to verify your account. This is needed to confirm your identity. All you need to do is to upload a scan of the spread of your passport or any other document confirming your identity.
The advantages of the Broex service include:
- Ability to replenish an account from a bank card or e-wallet;
- Instant crediting of funds;
- Low commission;
- More than forty cryptocurrencies, including Basic Attention Token;
- Round-the-clock technical support;
- Official activities. This confirms the fact that the service can be trusted.
Broex has a secure system of coin storage and KYC. The service has a wide functionality and numerous features. Here, every beginner will quickly figure out the essence and learn how to work with cryptocurrency.